It takes extraordinary creativity to create buzz, so Laura markets properties the way producers put on a show!
Every one of her listings are professionally photographed. Particulary large homes, estates and homes with acreage and/or near the ocean also enjoy aerial photography. Photos are taken only during blue skies and twilight - no hazy, cloudy or gray skies for Laura's listings! Homesellers are guaranteed gorgeous, artistic interior & exterior shots that bring traffic and offers. Just look at the three home photos in the header. These shoots were directed by Laura and taken by some of the best real estate photographers in Southern California!
While many agents rely on time-worn, tired descriptions of properties (pride of ownership; won't last; location, location, location), Laura deploys her journalistic background and writing skills to infuse her clients' listings with color and vivacity! All homes enjoy Internet saturation, prominent signage with custom riders, Broker Caravan networking, Open Houses and inclusion in local print media.
Laura also offers practical advice for homeowners wanting to put their home on the market: best times of the year to go on the market, what should or should not be done to get a home ready, best ways to present or stage homes and so on.
Laura knows home selling is more than marketing. Laura is a hard working professional, master negotiator & very experienced with the complex contracts required by the Bureau of Real Estate and the State of California. She also has a perfect legal record: no mediations, no arbitrations, no lawsuits - not even a letter of complaint!
With over 1/4 Billion in local real estate sales and in a litigious society, that says a lot about Laura's ethics and fidelity to her clients!
The process for buyers starts with their preferred locations and a list of their Must Haves/Must Not Haves. Predicated on those criteria, Laura builds a custom MLS search which emails buyers new listings and price change listings every day directly from the MLS. Those properties with potential are seen by the buyers with Laura. For out-of-area buyers, Laura tours the homes and sends those buyers her own photos, videos and comments. If a home becomes a serious contender, Laura researches value and advises buyers before writing any offers. In a competitive market, Laura's offers are written to get the seller's attention. Negotiation goes far beyond pricing. There are many aspects to consider: inspections, contingencies, length of escrow and so on.
Laura helps home buyers find exactly what they are looking for then thoroughly researches the homes' market and mortgage histories, condition and value before ever writing an offer. The search starts with an email from you! Email her your must have's and be as specific as you want (a fireplace in the master!), Laura then builds a custom MLS "drip" that automatically emails you listings that fit your criteria the moment they go on the market! Call, text or email her with your must haves and before you know it, you are touring the properties! For her out-of-area clients, Laura previews properties, camera and notebook in hand, then emails complete notes and digital photos